Our Large Scale English for Specific Purposes (ESP) Initiatives aim to boost economic activity in targeted industries through customized digital learning solutions. These solutions are tailored to meet the unique language demands of various occupations such as the tourism and hospitality industry and BPOs equipping learners with the necessary skills for real-world work interactions.
Our initiatives focus on enhancing language skills specific to occupational contexts, ensuring that learners can effectively communicate within their respective fields. We utilize innovative interactive resources, vocabulary drills, controlled practices, branched scenarios, and simulated dialogues with multimedia to deliver compelling and immersive English for Specific Purposes (ESP) learning experiences.
Key Features:
- Customized eLearning Content: Tailored multimedia material that aligns with industry-specific terminology and practices.
- Flexible Learning: Participants can access innovative microlearning materials anytime, anywhere, making it easier to balance professional commitments with learning.
- Expert Digital Educators: Our learning experiences, led by experienced digital educators and e-learning professionals, provide practical insights and real-world language simulations and practice.
- Overcoming Language Barriers: Specifically designed for learners of English as a second language, tailored to address pronunciation and vocabulary challenges specific to Latin American and European Spanish speakers.
Empowering English Skills in the Tourism and Hospitality Industry
- Enhanced Communication: Staff trained in English by Ciberimpulso’s e-learning initiatives can effectively communicate the unique selling points of tourist destinations and local products to an international audience, enhancing marketing strategies.
- Cultural Exchange: Equipping staff with English language skills facilitates meaningful cultural exchange, allowing for more engaging interactions with visitors and providing insights into local products, fostering a sense of authenticity and connection.
- Global Visibility: English-speaking staff proficient in industry-specific terminology can effectively promote local products and brands on a global scale, aligning with corporate social responsibility initiatives aimed at sustainable development and global awareness.
Overview
Ciberimpulso’s large-scale online e-learning initiative is designed to enhance employability and stimulate local economic activity in key tourist destinations. By focusing on specific sectors such as Beef, seafood , coffee-growing regions (e.g., Colombia’s coffee region), and wine and vineyards (e.g., Chile’s wine regions), we aim to equip individuals with English for Specific Purposes (ESP) skills tailored for roles like restaurant staff. This targeted approach not only fosters effective communication but also empowers local communities to thrive in the tourism industry. Our program offers extensive ESP training to large audiences, promoting employment opportunities and economic growth. This initiative represents a valuable opportunity for collaboration with local brands, national tourism promotion bodies, and country brands.
Tourism Promotion – Tourist Destinations – Hospitality Chains
By engaging with Ciberimpulso, sponsors—including tourism promotion bodies, restaurant chains, and food and wine destinations—can enhance their visibility and brand recognition while contributing positively to their corporate image.Through this collaboration, brand sponsors gain access to a unique platform that supports the empowerment of local communities and industries.
By investing in effective communication skills in English, your brand helps create a workforce that can better serve tourists and enhance the overall visitor experience. This partnership not only drives economic activity but also positions your brans as a leader in community development and sustainable tourism practices.
In summary, Ciberimpulso is committed to fostering collaborations that align with our mission of promoting employability and local economic activity through tailored English language training. We invite stakeholders from various sectors to join us in this transformative initiative, creating a win-win scenario for all involved.
Empowering English Skills in Tourism and Hospitality Industry
- Enhanced Communication: English-speaking staff trained by Ciberimpulso’s e-learning initiatives can effectively communicate the unique selling points of tourist destinations, local products such as coffee derivatives, wines, cheese, and local brands to an international audience, enhancing marketing strategies.
- Cultural Exchange: By equipping staff with English language skills, Ciberimpulso’s initiative facilitates meaningful cultural exchange, allowing for more engaging interactions with visitors and providing insights into local products, fostering a sense of authenticity and connection.
- Global Visibility: English-speaking staff proficient in industry-specific terminology can effectively promote local products and brands on a global scale, aligning with corporate social responsibility initiatives aimed at sustainable development and global awareness.
What’s in it for your Brand as a Sponsor?
Sponsoring a large-scale e-learning initiative for employability in specific tourist destinations presents a valuable opportunity for sponsors to enhance visibility for their programs and gain numerous other benefits. By supporting an initiative, sponsors can achieve the following:
- Enhanced Visibility: Sponsors gain visibility for their tourism or corporate social responsibility programs through active participation in an initiative that directly impacts the employability and local industry promotion efforts in specific tourist destinations. This heightened visibility is achieved through association with the initiative’s focus on enhancing communication skills in English, particularly tailored to the occupational contexts within the tourism and hospitality industry.
- Brand Recognition: Sponsors can significantly boost their brand recognition by aligning themselves with a program dedicated to enhancing customer service and local industry promotion through effective communication skills in English. The association with such a venture showcases the sponsor’s commitment to supporting initiatives that directly impact the development and advancement of local communities and industries.
- Positive Corporate Image: By sponsoring an initiative focused on empowering individuals within the tourism and hospitality sector, sponsors can cultivate a positive corporate image. This is particularly beneficial for sponsors seeking to demonstrate their commitment to social responsibility and sustainable development within the communities and industries they serve.
- Networking Opportunities: Sponsors can leverage their involvement in the initiative to create valuable networking opportunities within the tourism and hospitality sector. This can lead to enhanced partnerships, collaborations, and increased engagement with relevant industry stakeholders, further strengthening the sponsor’s position within the sector.
- Focused Marketing Opportunities: Sponsors gain access to focused marketing opportunities targeting the tourism and hospitality sector, allowing them to tailor their messaging and outreach efforts to a specific and relevant audience. This enables sponsors to effectively communicate their support for initiatives that directly contribute to the growth and sustainability of the industries they serve.

Join us in generating employability opportunities for thousands and gaining visibility to your Corporate Social Responsibility and / or Toursim Promotion initiatives through our large Scale digital training initiatives. Schedule your appointment with Carolina Hernandez to learn more about how we can support your iniitatives.
Get in touch with us now and let’s get started !
Education Marketing and Business Partner at Ciberimpulso










